{"id":345,"date":"2026-09-30T15:16:07","date_gmt":"2026-09-30T15:16:07","guid":{"rendered":"https:\/\/adsconsultor.com\/blog\/?p=345"},"modified":"2026-09-30T17:56:22","modified_gmt":"2026-09-30T17:56:22","slug":"demand-gen-do-google-ganha-agente-de-ia-e-clique-unico-em-shorts","status":"publish","type":"post","link":"https:\/\/adsconsultor.com\/blog\/marketing-digital\/radar-ads\/demand-gen-do-google-ganha-agente-de-ia-e-clique-unico-em-shorts\/","title":{"rendered":"Demand Gen do Google ganha agente de IA e clique \u00fanico em Shorts"},"content":{"rendered":"<p class=\"radar-resumo\">Segundo o Google, as campanhas Demand Gen recebem tr\u00eas novidades. O Business Agent for YouTube Ads permite que espectadores conversem com uma IA ao lado de an\u00fancios em v\u00eddeo com feed de produtos (exige inscri\u00e7\u00e3o). An\u00fancios de imagem no YouTube Shorts (formato 9:16) e no Gmail passam a levar \u00e0 landing page com um \u00fanico toque. E, no Google Maps, redes de varejo e concession\u00e1rias podem usar extens\u00f5es de local de afiliados com pins promovidos.<\/p>\n<h2>Por que importa<\/h2>\n<p>Vale revisar suas campanhas Demand Gen se voc\u00ea anuncia em YouTube ou Gmail e quer testar formatos com menos fric\u00e7\u00e3o no clique ou o novo agente de IA em v\u00eddeo.<\/p>\n<p class=\"radar-fonte\"><strong>Fonte:<\/strong> Google \u00b7 publicado em 24\/09\/2026<\/p>\n<p class=\"radar-leia-mais\"><a href=\"https:\/\/blog.google\/products\/ads-commerce\/demand-gen-drop-september-2026\/\" target=\"_blank\" rel=\"noopener\">Leia mais no artigo oficial<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segundo o Google, as campanhas Demand Gen recebem tr\u00eas novidades. O Business Agent for YouTube Ads permite que espectadores conversem com uma IA ao lado de an\u00fancios em v\u00eddeo com feed de produtos (exige inscri\u00e7\u00e3o). An\u00fancios de imagem no YouTube Shorts (formato 9:16) e no Gmail passam a levar \u00e0 landing page com um \u00fanico toque. E, no Google Maps, redes de varejo e concession\u00e1rias podem usar extens\u00f5es de local de afiliados com pins promovidos.<\/p>\n","protected":false},"author":1,"featured_media":354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[29],"class_list":["post-345","post","type-post","status-publish","format-standard","has-post-thumbnail","category-radar-ads","tag-google-ads"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Segundo o Google, as campanhas Demand Gen recebem tr\u00eas novidades. O Business Agent for YouTube Ads permite que espectadores conversem com uma IA ao lado de an\u00fancios em v\u00eddeo com feed de produtos (exige inscri\u00e7\u00e3o). 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