{"id":344,"date":"2026-09-30T15:16:07","date_gmt":"2026-09-30T15:16:07","guid":{"rendered":"https:\/\/adsconsultor.com\/blog\/?p=344"},"modified":"2026-09-30T17:56:21","modified_gmt":"2026-09-30T17:56:21","slug":"whatsapp-conversas-vindas-de-anuncio-tem-janela-gratis-de-ate-7-dias","status":"publish","type":"post","link":"https:\/\/adsconsultor.com\/blog\/marketing-digital\/radar-ads\/whatsapp-conversas-vindas-de-anuncio-tem-janela-gratis-de-ate-7-dias\/","title":{"rendered":"WhatsApp: conversas vindas de an\u00fancio t\u00eam janela gr\u00e1tis de at\u00e9 7 dias"},"content":{"rendered":"<p class=\"radar-resumo\">Segundo a Meta, a janela gratuita de conversas iniciadas por an\u00fancios que direcionam ao WhatsApp (free entry point) passa de 72 horas para at\u00e9 7 dias. Enquanto a janela estiver aberta, qualquer tipo de mensagem pode ser enviada ao usu\u00e1rio sem cobran\u00e7a. A janela de atendimento ao cliente permanece inalterada.<\/p>\n<h2>Por que importa<\/h2>\n<p>Vale revisar o custo das campanhas de clique para WhatsApp se sua opera\u00e7\u00e3o usa esse formato, j\u00e1 que a janela sem cobran\u00e7a agora \u00e9 significativamente maior.<\/p>\n<p class=\"radar-fonte\"><strong>Fonte:<\/strong> Meta \u00b7 publicado em 28\/09\/2026<\/p>\n<p class=\"radar-leia-mais\"><a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/business-platform\/changelog\/\" target=\"_blank\" rel=\"noopener\">Leia mais no artigo oficial<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segundo a Meta, a janela gratuita de conversas iniciadas por an\u00fancios que direcionam ao WhatsApp (free entry point) passa de 72 horas para at\u00e9 7 dias. Enquanto a janela estiver aberta, qualquer tipo de mensagem pode ser enviada ao usu\u00e1rio sem cobran\u00e7a. A janela de atendimento ao cliente permanece inalterada.<\/p>\n","protected":false},"author":1,"featured_media":353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[32],"class_list":["post-344","post","type-post","status-publish","format-standard","has-post-thumbnail","category-radar-ads","tag-vendas-pelo-whatsapp"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Segundo a Meta, a janela gratuita de conversas iniciadas por an\u00fancios que direcionam ao WhatsApp (free entry point) passa de 72 horas para at\u00e9 7 dias. Enquanto a janela estiver aberta, qualquer tipo de mensagem pode ser enviada ao usu\u00e1rio sem cobran\u00e7a. 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